Auctions are fundamental mechanisms for allocating scarce resources when potential buyers have different valuations for an item. In sealed-bid auctions, participants submit their bids simultaneously and privately. The allocation and payment rules define the auction type. We analyze bidder strategy under the standard Independent Private Values (IPV) paradigm, where each bidder $i$ knows their own value $v_i$ precisely, these values are drawn independently from a common distribution $F(v)$, and this distribution is known to all bidders.
1. First-Price Sealed-Bid Auction
In this format, the bidder submitting the highest bid $b_i$ wins the item and pays the amount they bid.
Strategic Considerations & Payoffs
A bidder $i$'s payoff depends on their bid $b_i$ and the highest bid among all other competitors, $B_{-i} = \max_{j \neq i} \{b_j\}$. The payoff is:
$$ \text{Payoff}_i = \begin{cases} v_i - b_i & \text{if } b_i > B_{-i} \text{ (Win)} \\ 0 & \text{if } b_i < B_{-i} \text{ (Lose)} \\ (v_i - b_i) / k & \text{if } b_i = B_{-i} \text{ and } k \text{ bidders tie for the highest bid (Tie)} \end{cases} $$Bidding $b_i = v_i$ guarantees a zero payoff if winning. Bidding $b_i > v_i$ guarantees a negative payoff if winning. Therefore, any rational bid must satisfy $b_i < v_i$. However, reducing the bid lowers the probability of winning. The optimal strategy involves maximizing the expected payoff.
Equilibrium Bidding Strategy1
Assuming $n$ risk-neutral bidders with values $v_i \sim F(v)$ independently on $[0, \bar{v}]$, a symmetric Bayesian Nash Equilibrium (BNE) exists where each bidder uses the same bidding function $b^*(v)$. For the specific case where values are drawn from the uniform distribution $U[0, 1]$ (so $\bar{v}=1$ and $F(v)=v$), the equilibrium bid function for a bidder with value $v_i$ is:
$$ b^*(v_i) = E[Y_1 | Y_1 < v_i] = \frac{n-1}{n} v_i $$Where $Y_1$ is the highest value among the *other* $n-1$ bidders. This formula shows optimal bids involve "shading" below the true value $v_i$. The extent of shading, $v_i - b^*(v_i) = v_i/n$, decreases as the number of competitors $n$ increases.
2. Second-Price Sealed-Bid Auction (Vickrey Auction)2
Again, the highest bidder wins, but the price paid is equal to the *second-highest* bid submitted.
Dominant Strategy: Truthful Bidding
A remarkable feature of the Vickrey auction is that bidding one's true value ($b_i = v_i$) is a weakly dominant strategy. This means the strategy $b_i = v_i$ performs at least as well as any other strategy $b_i'$, regardless of the bids submitted by other players.
Proof Outline (Why $b_i = v_i$ is optimal)
Let your value be $v_i$. Let $B_{-i} = \max_{j \neq i} \{b_j\}$ be the highest bid among your opponents. We compare the payoff from bidding $b_i = v_i$ to bidding $b_i' \neq v_i$.
- Case 1: Consider bidding $b_i' > v_i$ (Overbidding).
- If $B_{-i} \ge b_i'$, you lose with $b_i'$ and would also lose with $b_i=v_i$. Payoff = 0 in both cases.
- If $v_i \le B_{-i} < b_i'$, bidding $b_i'$ makes you win and pay $B_{-i}$. Your payoff is $v_i - B_{-i} \le 0$. Bidding $b_i=v_i$ would mean you lose (since $B_{-i} \ge v_i$), giving a payoff of 0. Overbidding leads to a non-positive payoff where truthful bidding yields zero.
- If $B_{-i} < v_i$, bidding $b_i'$ makes you win and pay $B_{-i}$. Payoff is $v_i - B_{-i} > 0$. Bidding $b_i=v_i$ also makes you win and pay $B_{-i}$, yielding the same positive payoff.
- Case 2: Consider bidding $b_i' < v_i$ (Underbidding).
- If $B_{-i} \ge v_i$, you lose with $b_i'$ and would also lose with $b_i=v_i$. Payoff = 0 in both cases.
- If $b_i' \le B_{-i} < v_i$, bidding $b_i'$ makes you lose. Payoff = 0. Bidding $b_i=v_i$ would mean you win (since $v_i > B_{-i}$) and pay $B_{-i}$, yielding a payoff of $v_i - B_{-i} > 0$. Underbidding leads to zero payoff where truthful bidding yields a positive payoff.
- If $B_{-i} < b_i'$, you win with $b_i'$ and pay $B_{-i}$. Payoff is $v_i - B_{-i} > 0$. Bidding $b_i=v_i$ also makes you win and pay $B_{-i}$, yielding the same positive payoff.
Since truthful bidding $b_i = v_i$ yields a payoff at least as good as any other strategy $b_i'$ regardless of others' bids, it is a weakly dominant strategy.
This "truth-telling" incentive compatibility is a key theoretical advantage of the second-price mechanism.